Social Media and Marketing: Tips and Tricks for Private and Employed Practices | Global Partners Webinar Series-Social Media and Marketing: Tips and Tricks for Private and Employed Practices Recording

Video Transcription

Video Summary

The 2025 ASPS Global Webinar Series featured Dr. Neil Tanna and Dr. Camille Cash discussing practice management and social media marketing in plastic surgery. Dr. Tanna emphasized the importance of personal branding and marketing for both employed and private practice surgeons. He advised new practitioners to develop a clear brand identity, understand their target audience, and actively engage in organic marketing, particularly through websites and social media like Instagram, using authentic before-and-after content to build credibility. He highlighted the necessity of managing online reviews, encouraging surgeons to address negative feedback constructively.<br /><br />Dr. Cash shared her experience navigating social media challenges, including account bans and algorithm changes that disproportionately affect content like before-and-after photos. She recommended diversifying marketing approaches beyond social media, emphasizing SEO for websites, paid advertising, and staff involvement in content creation. Dr. Cash stressed finding an authentic voice online, balancing professionalism with personality, and managing mental health by taking breaks when needed. Both emphasized patient consent for sharing images and testimonials, advocating transparent communication and written permission. They advised surgeons to embrace social media as a vital, evolving tool for patient engagement, while maintaining ethics and personal well-being. The webinar concluded with practical tips on handling negative reviews and an invitation to the upcoming ASPS annual meeting.

Keywords

ASPS Global Webinar Series 2025

Dr. Neil Tanna

Dr. Camille Cash

plastic surgery marketing

personal branding

social media marketing

online reviews management

SEO and paid advertising

patient consent and ethics