OasisLMS

This webinar explored the intersection of digital marketing and clinical practice management through real-world strategies from leaders in plastic surgery. Presenters discussed how private and employed practices can optimize their social media presence, build brand visibility, and navigate online challenges—such as account bans and platform restrictions. The session provided attendees with adaptable tools for patient engagement, practice growth, and ethical digital outreach, fostering a shared understanding of marketing tactics across different practice settings and countries.

Learning Objectives
By the end of this webinar, participants will be able to:

1. Identify effective marketing approaches tailored for both private and employed plastic surgery practices.
2. Evaluate how social media tools and branding impact patient acquisition and retention.
3. Apply risk-mitigation strategies when facing restrictions or bans on social media platforms.

Intended Audience
Plastic and reconstructive surgeons, microsurgeons, breast cancer reconstruction specialists, residents, and multidisciplinary lymphedema care teams.

 

Moderator: Carlos Morales, MD, International Resident (Mexico)

Presenters:

Neil Tanna, MD, MBA, FACS – Social Media & Marketing – Tips and Tricks for Employed Practices
Camille G. Cash, MD – Social Media Marketing in My Practice & Strategies for Success “When You’re Banned from the Gram”

This course addresses the following American Board of Medical Specialties (ABMS) Core Competencies:

• Patient Care & Procedural Skills
• Medical Knowledge
• Practice-Based Learning and Improvement
• Systems-Based Practice
• Interpersonal & Communication Skills
• Professionalism