Metrics and Follower Engagement: Course 5 | Social Media Toolkit
Description
Social media has exploded to become one of the key ways that we communicate both for social and business messaging. It's critical for clinical practices to understand how to use it correctly. This final course of the ASPS Social Media Toolkit teaches plastic surgeons the fundamentals of social media metrics and practical strategies for improving follower engagement.
 
Intended Audience
This educational activity is intended for plastic surgery practitioners, residents, and other healthcare professionals interested in translating expanded knowledge into practice for the improvement of patient outcomes in plastic and reconstructive surgery.  

Learning Objectives
Upon completion of this activity, participants will be able to do the following:
  1. Describe key social media metrics and how they can help improve your social media presence and ROI.
  2. Develop strategies for increasing follower engagement.
Not for CME
Course Preview
Faculty
ASPS Social Media Subcommittee
ABMS Core Competencies
  • Practice-Based Learning and Improvement
  • Interpersonal & Communication Skills
  • Professionalism
Summary
Availability:
On-Demand
Expires on Oct 16, 2026
Credit Offered:
No Credit Offered
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